[FI-EN] The new brand brought visibility and appeal to ARC Keilaniemi

In autumn 2024, Nokia’s former headquarters received a new identity and brand. The iconic property is now known as Keilaniemi ARC. The brand development, website design and launch campaign were led by Newsec’s Marketing Manager Anna Pyörälä in collaboration with various Newsec experts and the advertising agency partner.

ARC quickly emerged as an exciting new option in the office market of the Helsinki metropolitan area. ARC’s brand promise, “Do bigger things”, aptly captures its new identity: ARC pulses with big ideas and bold thinking, bringing together people and companies, work and well-being, experiences and innovations. ARC inspires and surprises, develops and evolves, connects and dares.

From the very beginning, ARC’s marketing has been multichannel and visually of a high standard. The marketing has made extensive use of digital advertising, outdoor advertising, videos, print ads, visualizations and photographs that have brought the project to life in a new way.Read more here.